Welcome to the HFA website ...
The Hometown Florist Association was formed in June 2003 by a group of Traditional Retail Florists for the sole purpose of supporting the Local Retail Florist. HFA Membership consists of Retail & Wholesale Florists, Growers, Manufacturers and Business Associates.
We all know there have been many changes taking place in the floral industry over the last several years that have affected the profitability of all traditional retail and wholesale florists.
Order gatherers have been taking away the local retail florists' most profitable order (the outgoing wire order) and returning to a selected few florists a heavily discounted order that is impossible to make any money if filled to 100% value.
With the help of the HFA, the local retail members can fight back and protect their local customer through; marketing, advertising, education and many other benefits derived through membership.
Featured Tips for Florists
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CORSAGE TIP:
Packaging really counts. Try a nice clear or glossy cardboard box with your label or imprint and white or light colored shred inside to create a cushion for the corsage.
CORSAGE TIP:
Include a coupon with each corsage that encourages prom or homecoming goers- "Don't Drink and Drive" and consider giving a dollar from each corsage to Mothers Against Drunk Drivers.
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UPCOMING EVENTS
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Click the Events link for full schedule
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Recent News
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Start your Holiday off with Larger Profits!
Market Your Way to Make or Break This Holiday Season
Event Info
BWI Marriott
1743 W. Nursery Rd.
Linthicum, MD 21090
Nov 3rd 2010 5PM
$39.99/person includes Dinner and trade show.
Competition is an additional $10.00
Design Competition
Cost $10.00 to enter (must be registered for the event $39.99)
Great Prize Money for Advanced and Apprentice:
Advanced
1st place $200.00 2nd Place $100.00 3rd Place $50.00
Apprentice
1st Place $100.00
People's choice plaques for 1st place in each division as well as certificates for all entries
Design Competition Sponsored by Claymore Sieck's of Baltimore
Setup 5pm - 6pm (Must be finished by 6pm and designer must be present)
Title of Competition: Ring in the Holidays with Bling!
Seasonal Holiday Arrangement (Fall or Christmas)
Apprentice Wholesale Cost $25.00
Seasonal Holiday Arrangement (Fall or Christmas)
Advanced Wholesale Cost $35.00
Each designer must have proof of cost with invoices from wholesalers(These invoices do not have to be on display, but each designer is to have them with them if there is any question for proof of pricing. If they are questioned and do not have proof they will be disqualified.
For questions about the competition contact Debbie Zook at Rainbow Florist 301-725-4454
Easy... Breezy... E Mail Marketing
Learn from the expert!
Speaker - Gina Watkins (Regional Development Director for Constant Contact)
Email marketing is a critical and inexpensive way to keep your business in the minds of your customers. Whether you're already doing email marketing or just jumping in, this business seminar is for you. Learn from an expert, the best practices for staying in touch with your customers through e-marketing, surveying, and event marketing.
Gina brings decades of sales, business development and marketing experience in helping businesses to create powerful lines of communication. She was a small business owner, consultant and advocate of technology tools. Gina aims to serve as a resource to help small and medium-sized businesses and associations throughout the Washington DC region to maximize the power of relationship marketing.
Posted: October 8th, 2010
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Click here to read the whole article
The Glamour & Glitz of Weddings
Posted: September 14th, 2008
The Hometown Florists Association brings you a trade fair, hands-on wedding workshops, business seminars, and more on Sunday, September 14th.
Click the icon below for more information (Updated 8-24-2008):
Click here to read the whole article
Other News ... September 9th HFA presents Teleflora Live!
What a great event - HFA and Teleflora teamed together to bring a high energy, hands on, vendors galore mini-convention in place of our usual 3 day event.
September 8th HFA's Annual Convention in Ocean City, MD
With HFA, "Life's a Beach" at the 2006 annual convention.
Click here for the HFA news archive |
Click the logo below to check out the Consumer site:
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